One of our clients has big pitch this month and they need a Creative Director to help generate some ideas to add to theirs.

We are looking for a highly conceptual, language-driven creative team to help shape the next wave of activations for a bold, Asia-wide behavioral change campaign challenging outdated perceptions of health.

This second phase builds on an already established platform and requires disruptive, high-impact executions that shift culture, spark conversation, and drive engagement at scale.

This is not about standard advertising. We need a Creative who can push boundaries, break conventions, and craft ideas that demand attention—from sharp, thought-provoking headlines to activations that force a re-evaluation of what health really means.

The Ask

• Develop executional ideas, headlines, and activations that bring three creative territories to life.
• Create work that moves beyond traditional campaign thinking—we’re not making ads, we’re shifting culture.
• Ensure all creative work delivers impact across multiple platforms, whether through social, experiential, partnerships, or earned media opportunities.

What We Need From You

• Language-first thinkers—people who know how to craft bold, disruptive, and emotionally powerful messaging.
• Creatives who can move fast, think big, and develop executional ideas that feel fresh and undeniable.
• A team that understands how to connect an idea to real-world behavior—turning strategic insights into work that sparks conversation and action.
• Creative experience in Asia and an understanding of the nuances of the markets there would be a bonus but not completely necessary.

What This Isn’t

• A branding exercise.
• A typical campaign with templated messaging.
• A safe or expected approach to health and wellness.

This is about changing the way people think about health.